A1 Skills Development

I was given a brief to promote Canon's new product for their campaign around the concept of journeys at the start of this project. After receiving the brief, I began my research on the client to learn more about Canon. I was able to learn more about Canon's identity as a result. With my deeper understanding of Canon, I will be able to organise my magazine from cover and print advert designs more effectively and incorporate Canon's ideas into my work. After doing some research on the client, I wanted to see what advertising materials Canon had created to promote other products. I also wanted to know if there were any similarities between the items themselves or whether they were promoted in a particular way. They have created a wide range of advertisements, including advertorials, magazine covers, and print adverts. There were many similarities between print adverts and magazine covers, but there weren't many advertorials, which suggests that this type of media wasn'...