Pre-production: Creative Elements

 November 22nd, 2022

My Idea

My idea is to do a leaflet and a tv advert on quitting smoking as I want to create a clear and informative product. I am doing my leaflet and TV advert on quitting smoking because this topic has impacted me personally as my step-dad and grandfather both smoke and I have seen the impacts it is having on their health and those around them. I want to inform young people about what can happen to them if they start smoking, both long-term and short-term effects.
For my TV advert, I will compose some different images I have created and take them into a sort of montage video and add some text or a voice-over with extra information I haven't put in my leaflet. For my advert to be clear and informative, I will research in depth for the information I will use in my advert so that I know I am giving the target audience the best chance to make adequate choices.

Screenplay/Scripting

TV-advert Script from faithsowerby

This is the script for my TV advert for my Better Health campaign, this will help me structure my TV advert to know exactly what I am going to have in the Tv advert. To help me make a professional script I used a website called Celtx. I made a script to keep myself organized so that I can check what I will have in my montage video, in turn, uses it as a checklist for my montage video. This script will be good for the client and the project because it will get across exactly what the Better Health campaign is about and what the client is looking for within my creative product, allowing me to clearly demonstrate my ideas to them before shooting for any feedback and changes to be made in the preproduction stage. 

 

Storyboard

Leaflet Storyboard

I have created two storyboards to bring my ideas to life so that I and my audience can get a visual perspective on my project. To show how my project will go and what it will look like. I also made my storyboard to help me organize my project so that I can keep on top of everything and to help me remember what I am including in my leaflet and montage video. This design will be good for the client and the project because the storyboards show exactly what the client wants from the creative product I am going to produce as is it an informative piece of work and it will get across what the Better Health campaign is all about. 

All of these images I have taken from the internet but they are only being used as examples for my actual work, I will be designing my own work but also using some statistics I have discovered from the internet. I will be replacing cigarettes with candy sticks. I made this decision because it would be safer to not use real cigarettes and they are the closest thing to a cigarette, in fact, years ago they were called candy cigarettes.

Tv advert Storyboard

Sketched Ideas/Flat plans

This design for the leaflet will be great for the client, project, and audience because it will be informative but colourful so that it will attract the eyes of young people between the age of 16-20. It is good for the client because not only is it colourful it is informative on what smoking is and how badly it can affect your body and how good it will be to quit smoking, which is one of the topics in the Better Health campaign. The slogan I am going to use for the front of the leaflet is "THINK IT, BELIEVE IT, DO IT!" I am using this because it will hopefully attract the eyes of young people and it will be colourful and catchy. I am using different colour text because it will help young people who are colour-blind or have dyslexia read better and normally young people are more attracted the colourful things when it comes to leaflets and posters.